Home and Dry

Published: 08/07/2021

Home and Dry is a fishing safety campaign like no other. In response to the number of fatal accidents on fishing vessels, the Fishing industry Safety Group (FISG) decided a new kind of campaign was required.

Produced by the MCA, Seafish & Mindfully Wired Communications, #HomeAndDry is the fishing safety campaign that flips the story of safety at sea on its head. It steers clear of themes of death, danger and fear, and focuses on reasons why fishermen live - their loved ones.

This year, the FISG targeted specific safety actions to reduce man overboard incidents on fishing vessels. As a result, fishermen took concrete action. Check out the video below to see what’s been achieved so far

Home & Dry evaluation film from Home and Dry on Vimeo.